Social Media Marketing
Social media is more complex than you can imagine. Many of us use this type of media as consumers, however, the opportunities are endless when we are the ones on the other side. Aim to create content on social media for that mass that consumes, interacts, and more importantly, that mass that BUYS.
What is social media?
Social media is a term used to describe an outlet that allows everyone to connect, interact, and share content quickly and efficiently on different platforms such as weblogs, microblogging, social blogs, podcasts, wikis, etc. As you can see, social media is more than apps that you probably use every day on your smartphone or tablet like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. It is the sum of digital channels with a community-based input whose goal is to provide a space where people can collaborate, interact and share content with each other. Consequently, these help you, our dear content creator, to connect with your audience, build your brand, increase sales, and drive website traffic.
How Businesses Use Social Media
More and more businesses are incorporating social media in different ways for their marketing, adapting them depending on what they want to achieve as a brand. Usually, businesses apply the five core pillars of social media marketing in their marketing strategies. Let’s go one by one.
Benefits of Social Media
If you are still doubting the need to incorporate social media into your business marketing strategy, let us explain to you some of the benefits that this tactic will bring to your company. Consider the following facts: According to Hootsuite.com, more than 3 billion use social networks around the world. That means that you have a market composed of tons of people who are constantly consuming content and letting that content influence their purchase decisions. Also, 71% of consumers are more likely to suggest a brand to someone they know if they had a positive experience with it on social media according to an infographic published by Ambassador. That’s considerable amount of people that influence the purchase of your products or services.
Social media provides many benefits for businesses of all industries. It can help build your brand as it’s a great way to increase awareness, connect with customers, and establish your brand as a thought leader in the industry. Additionally, social media marketing can be a great ally for your business growth, as you might increase website traffic, generate more leads, boost sales, or even partner with influencers that will draw the attention of their huge following to your brand.
Social media marketing is pretty useful to promote content that will let your audience recognize you as an expert in the field, as that content is exposed to different audiences, you might go viral. Social media platforms are also beneficial to address issues such as communication crisis, reputation management, customer service, and customer support. By using them, you have a lot of data made specifically for your business. Take advantage of it and use it to learn more about your customers, monitor your competition, and stay on top of your industry trends.
The 5 Pillars of Social Media Marketing
You might be wondering if social media provides so many opportunities for businesses, why some of them simply do not succeed in building their brands, driving more traffic to their website, or increasing their sales. The answer is simple (believe it or not), for social media to work you have to base your content in the five core pillars of social media marketing. Before you publish something on social media, you need to consider that now a days you are what you post. Keeping that in mind, what is the perception you want the world to have about you? Take a step back and let’s review the five core pillars of social media marketing.
When it comes to a social media marketing strategy, the more the better. Think of the strategy as your game plan. It is there to guide your actions towards what you hope to achieve with your content. Therefore, the more details you incorporate into your strategy, the more effective the outcome will be. Everything should serve a purpose. Each post, each reply, each like, and each comment is there for a reason. You need to keep it realistic and achievable. Ideally, a team member like Sensation Enterprises can guide you through all this process. Ask yourself some questions that will help you create a foundation for your strategy such as:
- What are my goals? You might want to increase your brand awareness, drive website traffic and sales, create a community, generate engagement, create a customer support channel for your customers, etc.
- Which social media platforms should I focus on? There are many platforms but you don’t have to be in each one of them. As mentioned above, the most important social media platforms right now are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and Tik Tok. Every platform is targeted for different audiences. You need to understand your niche to know which ones will be more effective for you.
- What type of content do I want to share? Put on your audience’s shoes and think what type of content will attract them more. A good exercise is to create one or many buyer personas. Consider who is your ideal client and create content on what he/she would like to see. Then you can create content they will find either educational and/or entertaining.
Community Building Principles
Creating content for social media is more than simply posting high-quality content on different platforms. It is all about building a community that’s loyal to your brand, connects with people, and helps them solve any issues they might have. Building a loyal community is the key to success in social media marketing. Your followers are the first promoters of your brand. They will spread information about your business through word of mouth, so you must consider them as crucial pieces in the buying process of your future customers.
There’s no rules written on a stone that can help a business build a loyal community. This is not something that happens from one day to another so you need to be persistent and be patient. Try to show your audience that you are human too. Demonstrate that your business is available, responsive and engaging with what you post. Try to inspire your community with interesting, exciting content and not the same corporate propaganda everyone’s tired of seeing. Tell them your story so they can connect with you and your brand. Keep in mind that this is all about them – your followers, your community, your new possible clients. Therefore, you need to help your community through focusing on customer service, and make that an important asset to your business.
How Sensation Helps You Create Content On Social Media
If you are reading this, you might be wondering how to create that strategic content that we have been talking about since the beginning of this page. To be honest, there is no exact recipe to follow that will work for you. However, there are some simple guidelines that will make your life easier.
Let’s face it, the hardest part of creating content is actually creating the content. Therefore, ask yourself what motivates you to share content? Is it social approval, communicating your ideas, supporting other’s ideas, or entertaining those who follow you? You have already decided what your social media goal are and after answering the previous question, you should now have your purpose to create content. Now you need to start brainstorming your ideas and write a list of possible topics that will fit with your goals. This is definitely a challenge for any business owner since it can get very time-consuming and requires a lot of work to be done correctly. Our team at Sensation Enterprises can help you achieve all your social media goals by developing a strategy that will work for your business, designing eye-catching pieces of content, and monitoring everything that happens within your social media profile(s).
Our team can handle the rest and guide you with developing your content in an enjoyable format for your audience. You might choose videos, graphics, infographics, or blog posts but keep in mind that the format you choose should suit your business.